The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. in Spring 2024) 8.5% reduction in marketing overhead costs (versus 7.0% in 2024, with similar growth projected for the coming year. in 2024, respectively.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Influencer marketing KPIs are essential to campaigns as they quantify the work both you and the influencer do.

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketing 128

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. Is 2024 about doing more of the same? It’s a challenge beyond being more efficient with limited resources.

Key Performance Indicator 136

Key Performance Indicator Transform Marketing Mix Marketing 136

Sprout Social

MAY 1, 2025

How LinkedIn DMs can help your brand Whether youre looking to form new relationships, drive leads or better connect with your existing customers, LinkedIn messages can help you do it. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management 101

Management B2C User-Generated Communications 101

Sprout Social

MAY 1, 2025

How LinkedIn DMs can help your brand Whether youre looking to form new relationships, drive leads or better connect with your existing customers, LinkedIn messages can help you do it. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management 72

Management B2C User-Generated Communications 72

Sprout Social

JANUARY 9, 2024

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Take advantage of AI-enabled automation to optimize and see the ROI of your social and digital data.

Analytics 134

Analytics Transform Key Performance Indicator CRM 134

Lusha

JULY 22, 2024

This guide covers everything about cold-calling scripts in 2024: the anatomy of a high-converting script, tailored templates, expert tips for delivery, and objection-handling techniques. ” Tech Hook : “Hi [Prospect Name], I saw that [their company] is expanding into [new market]. That’s exciting!”

Customer 52

Customer B2C Real Estate Key Performance Indicator 52