Remove 2024 Remove Market Research Remove Product Marketing
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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1.

Analytics 117
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Fast-forward to 2024, and Emma’s reality has shifted.

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Reddit marketing mistakes to avoid in your social media strategy

Hubspot Marketing

The signs are clear if you have the time and budget, Reddit is worth a look, especially with people putting a growing emphasis on authentic marketing. In our 2025 research , 28.78% of marketers reported creating content that reflects brand values as a top strategy in 2024, and that number is holding strong in 2025.

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How we save time and drive results with Optimizely Opal

Welcome Software

Adoption is distributed across several key user profiles : Senior Leadership/Executives, Product Marketing Team, Customer Success, Content Marketing, Digital Marketing, Field Marketing, Data Analysts, Experimentation Managers, Brand & Creative Teams, Events Teams. volume of tasks +81.7%

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

Make sure to ask for their opinions on which other businesses they perceive as providing a similar service or product. Market research: Consult your sales department to understand the businesses they frequently encounter during research within your target market.

SEO 111
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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

Studying demand levels and price sensitivities in your market. Evaluating the value of those differentiators based on market research and client testimonials. Research, deliberation, performance, evaluation. Inform product marketers, sales staff, and other marketers to make sure everyones in the loop.

Price 52
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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

Studying demand levels and price sensitivities in your market. Evaluating the value of those differentiators based on market research and client testimonials. Research, deliberation, performance, evaluation. Inform product marketers, sales staff, and other marketers to make sure everyones in the loop.

Price 52