Marketers Claim a Broader Role and Increased Influence Amid Pressures
The CMO Survey
APRIL 1, 2025
Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. in Spring 2024) 8.5% reduction in marketing overhead costs (versus 7.0% in 2024, with similar growth projected for the coming year. in 2024, respectively.
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