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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

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How to market your brand to budget-conscious prospects

Hubspot Marketing

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S.

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10 Best Social Media Platforms for Businesses in 2025

SocialPilot

The statistics for 2025 show that there are 5.24 It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. The post 10 Best Social Media Platforms for Businesses in 2025 appeared first on SocialPilot. billion active social media users worldwide.

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Meme Marketing – The Indepth Guide to Viral Brand Engagement

SocialPilot

They make brands feel human, witty, and relatable, which is exactly what our audiences crave in 2025. View this post on Instagram A post shared by HubSpot (@hubspot) Meanwhile, a B2C lifestyle brand like Nike infuses trending internet humor into their memes, often playing on motivational themes with humor tied to fitness culture.

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Ines Lee on Using AI to Grow Ali Abdaal’s 6M+ YouTube Empire

Animalz blog

In today’s conversation, we cover what B2B businesses can learn from B2C creators, AI usage and video, AI usage and content creation, AI usage and ideation. To do it in a B2C space because it, it’s a thing that you would use day to day. But yeah, I think the pr, the underlying principles are like similar.

B2C
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What is influencer seeding? A guide for influencer marketers

Sprout Social

In a traditional sense, influencer seeding is a PR strategy. For example, @tameli_g below received a gift from the B2C brand, Olehenriksen. At our Breaking Ground: Q1 2025 Product Launch Event , Senior Solutions Engineer Katherine Maddux focused on the power of data-driven influencer marketing.

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Marketers could have saved Target and Southwest from themselves

Martech

On January 24, 2025, without a push from anyone, Target joined the herd of lemmings stampeding over this cliff. On the day of its announcement, Target stock was $138; on April 29, 2025, it was $96.50. Participants’ reactions to the company and anything with its logo could be yet another PR disaster.