2025 CMO Influencer Marketing 
Duct Tape Marketing
DECEMBER 20, 2024
Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5.
Martech
SEPTEMBER 24, 2024
Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7% If not, you have work to do.
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Martech
JANUARY 15, 2025
For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Customer service on social media We dont know what shape TikTok will take in the U.S.,
Sprout Social
OCTOBER 11, 2024
Brands who have capitalized on this new golden age of sports marketing are increasing their awareness and positive sentiment—even if they aren’t directly related to the sports industry. As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals.
Marketing Insider Group
MARCH 17, 2025
With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. The right influencers can put your brand in front of highly targeted consumers who are more likely to convert.
Sprout Social
JANUARY 27, 2025
In this article, I explain how the Sprout social media team distills meaningful business impact from social data, and what marketing leaders can do to finally close the communication gap with their social teams. We worked with marketing analytics to connect our social efforts directly to revenue using Sprouts integration with Salesforce.
Set Up
APRIL 1, 2025
This tension resonates with Catherine LaCour, CMO at Blackbaud, who sees personalization as a powerful lever, but not one without risks. . — AJ Brustein | Former VP Marketing | SmartNews AI is set to play an even bigger role in creative storytelling, influencer marketing, and immersive experiences like AR and VR.
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