Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Unbounce

JANUARY 6, 2025

Updated on January 6, 2025. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing pages Conversion optimization Digital marketing Lead generation 14 min read Ahh, the funnel.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Exposure Ninja

JUNE 13, 2025

Pay-per-click (PPC) still works really well in 2025. Ad Copywriting : Compelling copy that drives clicks. Underwhelmed by your digital marketing agency? For example, we won a 2025 UK Paid Media Award for our high ROI lead-nurturing work with Age Care Bathrooms. That’s where an experienced PPC agency comes in.

Price 52

Price Copywriting Communications eCommerce 52

Digital Marketer

OCTOBER 24, 2022

Resilience, flexibility and creative thinking under pressure are all traits that digital marketers innately possess. In this article, you will learn why this is the best time to start your digital marketing career (even as a complete beginner). Why Digital Marketing and Why Now? million workers in the U.S.

Digital Marketing 81

Digital Marketing Copywriting Marketing Marketers 81

Sprout Social

JUNE 11, 2024

Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy. The Gettysburg College marketing office hires a dozen or so interns every academic year. This isn’t your average internship.

Education 132

Education Transform Copywriting Communications 132

AWeber

MAY 22, 2024

Landing pages encourage visitors to take only one specific action, such as: Subscribe to your newsletter Schedule a consultation Purchase a product Signup for a service Converting visitors to subscribers, customers, or clients, through the use of a landing page, is a key element of successful digital marketing strategies.

Whitepaper 105

Whitepaper Copywriting User-Generated Promotion 105

Customers.ai

SEPTEMBER 17, 2024

Don’t forget, now that generative AI like ChatGPT has entered the marketing scene, there’s a new AI email marketing copywriter on your team. A/B Testing : AI-powered email copywriting tools can conduct A/B tests on different versions of email copy to determine which performs better. This is major.

Copywriting 52

Copywriting Email Marketing Outbound Marketing Communications 52

Backlinko

JANUARY 8, 2024

Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2025* 38.36 Additionally, the same study by Headliner revealed podcasters are using AI in the following ways: Image generation Social media help Transcription Copywriting (eg. billion 2024* 30.03 billion 2026* 49.03

Entertainment 124

Entertainment User-Generated Affiliate Marketing Advertisers 124

Duct Tape Marketing

AUGUST 8, 2019

Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. They make it so easy!

Marketing 67

Marketing Marketers Price SEO 67

Unbounce

DECEMBER 14, 2024

If youre an Unbounce user, you can also use our AI copywriting tool Smart Copy to do most of the heavy lifting for you. 7 minute read Conversion rate optimization Ecommerce conversion rate benchmark report by Unbounce December 5, 2025. Landing pages Conversion optimization Digital marketing Lead generation

Health 52

Health eCommerce User-Generated Copywriting 52

Unbounce

JANUARY 4, 2025

Updated on January 4, 2025. 12 min read A/B testing is a fundamental and foundational technique for data-driven marketers everywhere. By pitting two versions of your marketing assets against each otherwhether its a webpage, an email, or an adyou can see what performs better. AI copywriting to skip the blank page scaries.

User-Generated 52

User-Generated eCommerce Copywriting Promotion 52

CXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Let your digital marketing goals inform Facebook ad objectives.

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketing 61

Marketing Marketers Branding Communications 61

Orbit Media Studios

APRIL 7, 2025

This is the purpose of B2B digital marketing. 2025: Make sure there is something of visual interest at every scroll depth on every post. So the job of the conversion copywriter is to write a page that builds clarity and trust by answering the visitors questions. This is especially true in B2B marketing.

Marketing 98

Marketing Marketers Place Analytics 98

Unbounce

DECEMBER 1, 2024

/ Landing pages How to create a landing page that converts in 2025 (+ templates) By Banafshe Salehi and Josh Gallant. Follow these 10 simple steps to get your marketing campaign up and running with a beautiful, high-converting page. Gotta say our guide to landing page copywriting is a great place to learn how to exactly pull that off.

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Backlinko

JULY 2, 2024

State of Search Date: October 28-29, 2024 Location: Grapevine, Texas Price: Early bird rate from $597 State of Search is a two-day digital marketing conference offering actionable intelligence and insights from experienced practitioners and experts in the field.

SEO 109

SEO Gen Z Price Education 109