The CMO Survey

APRIL 1, 2025

companies, findings highlight critical trends shaping marketings strategic direction in 2025. Key performance indicators reflect these challenges: Corporate sales growth fell to 8.3%, continuing a two-year decline from 14.1% Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Hubspot Marketing

MAY 9, 2025

Here are my top inclusive marketing trends and observations for 2025, backed by data from the HubSpot Blogs recent Inclusive Marketing Report. 5 Inclusive Marketing Trends to Pay Attention To in 2025 1. Doing a better job of serving a broader consumer base leads to higher customer acquisition and retention rates.

Market Trends 96

Market Trends Marketing Mix Key Performance Indicator Marketers 96

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? That means aligning on key performance indicators (KPIs) that matter to everyone involved.

Branding 72

Branding eBook Key Performance Indicator Transform 72

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. And according to Statista , that number should reach 181 zettabytes by 2025. Types of Key Performance Indicators.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145