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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? Take a gated ebook campaign, for example. It’s a tricky balance. Then, add gated CTAs (e.g.,

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AI Is Disrupting Retail & Personalized Customer Engagement: Insights From Women in Retail Leadership Summit NYC

Use Insider

From the conversations on the day, it’s clear that AI adoption is a top priority across the industry and is only set to accelerate as we move into 2025. During the event, I sat down with Amy Edens , Director of CRM and Data at Blink Fitness and a valued Insider customer. I hope to see you there! Happy Holidays!

Retail 59
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The 9 SEO KPIs You Need to Know to Track Your Organic Growth in 2025

Animalz blog

For most businesses, track both micro-conversions (email signups, PDF downloads) and macro-conversions (purchases, demo requests) to understand the full customer journey. How to improve it: Map content to specific stages in the buyer’s journey. places to download an ebook, whitepaper, etc).

SEO 67
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15 Marketing Ideas for Your Small Businesses (+ Free Checklist)

Backlinko

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. Grab Attention with Short-Form Videos Effort Impact Budget Moderate High Free to low Short-form video is hands down the best marketing idea for small business owners in 2025. Like a discount, template, or ebook.

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How to use landing page sales funnels to convert more visitors

Unbounce

Updated on January 6, 2025. In order to build funnels that actually convert, you first need to fully understand what the core stages of the marketing funnel are, what the goals are at each stage, and the role landing pages play throughout that journey. Content downloads : Offering ebooks, whitepapers, and other resources.

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25 Best Blog Niche Ideas (Data Study)

Backlinko

Check out our methodology below, or skip right to the “top blog niches of 2025. Now, let’s explore the top 25 blog niche ideas for 2025. Artificial Intelligence (AI) In a surprise to no one, AI is the #1 blog niche for 2025. They use display advertising and sell multiple machine learning ebooks and tutorials.

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We Tried 16 Omnisend Alternatives So You Don’t Have to

Campaign Monitor

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support.