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The Best B2B Marketing Content of 2024: Year-End Roundup

Trade Press Services Newsletter

With new technologies, strategies, and challenges constantly emerging, today’s professionals need to stay on top of the latest trends and best practices. The Best of the Best From 2024 As you plan for 2025, this year-end review will get you up to speed on the content that defines B2B marketing trends in 2024.

Marketing 244
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2025: The year for “hype” normalization

SmartBrief - Marketing

Looking ahead, 2025 will be a year of “hype” normalization. While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact.

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By 2025, integrated advertising strategies will no longer be optional.

Gen Z 101
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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. But theres more to it than just technology. Thats just where we are right now.

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The Litmus Team’s Top Email Tips for 2025

Litmus

Marketers will aim for goals like increased engagement and retention throughout the customer journey. Instead, pick a focal point to start improving your data management: Step 1: figure out what data you have and need Ideally, you can clean up or get creative with data you already own to try new personalization ideas.

B2C 91
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Why the future of marketing depends on a smarter MOps function

Martech

That time can be used on strategic activities, such as: Refining customer journeys. Bridging gaps between creative, technology, sales and executive leadership Actively shaping strategic decisions by optimizing marketing performance. Refining customer journeys. Enhancing data governance.

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Lingering Questions: What Marketing Masters Want to Ask Each Other

Hubspot Marketing

HubSpot knows personalized experiences are better for both the visitor and the company, and so we're trialing new technology as it comes out and thoughtfully introducing personalization across every touchpoint. In 2025, we chat with leaders from McDonalds, Quora, Morning Brew, Hootsuite, the Chicago Transit Authority, and so many more.

Transform 113