AI & Automation in B2B Marketing: Powerful Tools in the Right Hands
Marketing Insider Group
NOVEMBER 4, 2024
To unlock their full potential, you must integrate AI and automation into a broader marketing strategy that includes human insight, creativity, and the expertise of marketing professionals who understand how to align technology with business goals. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.
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