The Drum

JUNE 19, 2025

At Cannes Lions, we catch up with Mr Edelman himself on the growing trust gap, gen Z anger, and why silence is no longer an option. Richard Edelman is used to reading the public mood.

Gen Z 99

Gen Z Branding PR Marketers 99

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? Organic marketing is all about naturally attracting your audience to your brand or business.

Gen Z 122

Gen Z Social Media Marketing User-Generated Inbound Marketing 122

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Hubspot Marketing

MAY 12, 2025

I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Over 70% of marketers plan to target Millennials in 2025. But in 2025, Dunkin tapped the only five-foot blonde that timelines wouldnt stop talking about: Sabrina Carpenter.

Gen Z 92

Gen Z Fashion User-Generated Digital Marketing 92

Sprout Social

JANUARY 16, 2025

According to a Q4 2024 Sprout Social Pulse Survey, 72% of consumers have YouTube accounts, and another one-third plan to use the platform more in 2025. The same Pulse Survey found that 20% of consumers will use YouTube Shopping to make purchases in 2025. Download The 2025 Sprout Social Index.

Gen Z 86

Gen Z Key Performance Indicator PR Place 86

SocialPilot

JUNE 26, 2025

The statistics for 2025 show that there are 5.24 It has a dominant hold on Gen Z and millennial audiences globally. With the launch of social networking sites like Facebook, YouTube, and Twitter, the number of people actively engaging in social networking has only risen. billion active social media users worldwide.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Calvyn Lee Blog

JANUARY 28, 2023

of all e-commerce sales) by 2025. Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2

Market Trends 130

Market Trends Gen Z PR Shoppers 130