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Paul Roetzer: Looking forward with AI

Martech

Dig deeper: How AI-powered features are revolutionizing marketing automation platforms It’s going to be very hard for people to become these really, really informed generalists on AI. Email marketers are going to use it. By 2025, there will be enough case studies to say, “Oh my god. We’re adaptable.

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Zeta becomes first marketing platform to join the AWS marketplace

Martech

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Planning rapid growth.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift. Source ] So, what does this mean for B2B industrial marketers? Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis.

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Mobile marketing is important because nearly 84% of the global population owns a smartphone. billion people.

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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM.

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What is a customer data platform or CDP and why are so many marketers talking about them?

Martech

social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. CDPs streamline integration of customer data by providing out-of-the-box (or native) connectors for many martech systems, including CRMs, DMPs, marketing automation platforms, DSPs, and campaign analytics and testing tools.

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