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Worldwide spend on marketing to hit $4.7 trillion by 2025

Martech

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

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Explore Digital Transformation in Marketing | 5 Risks of Doing Nothing

Adobe Experience Cloud Blog

In fact, IDC forecasts that by 2025, on average, the connected person will engage with their connected device once every 18 seconds. And the digital transformation in marketing will be at the forefront of this evolution. Doing nothing might soon leave you scrambling to keep up with the competition. Now is the time to take action.

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Accelerating your Digital Transformation in 2022

Bannerflow

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

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Accelerating your Business’ Digital Transformation in 2022

Bannerflow

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

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Why the business automation market is poised to explode

Martech

Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . iPaaS will lead the way at a predicted revenue of $9 billion by 2025. . Read next: No code tools are transforming marketers into makers. Source: Gartner.

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The power of predictive analytics: Is the future now?

Martech

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? What about the most recent 2023 data? The simple answer is “no.”

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How CMOs should respond to ChatGPT’s marketing impact

Martech

Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. For many organizations, leveraging custom models under IT governance, with an eye toward marketing’s pragmatic use cases, will yield the most transformative benefits. Get MarTech! In your inbox.

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