Remove 2025 Remove Performance Marketing Remove Price
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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% Consumer categories with heavy tariffs saw price increases of 1.7%-7%,

Retail 119
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How to inflation-proof your marketing in 2025

Martech

When B2B buyers face budget constraints, their already lengthy purchasing processes can shift dramatically from extended sales cycles and increased stakeholder involvement to heightened price sensitivity and ROI scrutiny. The post How to inflation-proof your marketing in 2025 appeared first on MarTech.

Transform 113
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CFOs want hard numbers, not brand vibes

Martech

Marketing leaders are under growing pressure from CFOs to provide clear, data-driven proof of branding’s business impact, and this demand is only increasing. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. of the total budget.

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How to market your brand to budget-conscious prospects

Hubspot Marketing

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin?

Branding 100
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5 hot B2B marketing trends

SmartBrief - Marketing

This just makes first-party marketing all the more important.) Value beyond economics: Price will always be a factor, but Gen Z wants to know more about the value you and your company offer. Performance > Brand building In times of economic uncertainty, marketers feel the pressure to do more. Give me that ROI!

Gen Z 111
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5 underrated tools to boost your B2B PPC performance

Martech

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. Dig deeper: Why buying-group marketing beats ABM every time Tool 2: Stape Server-side tracking is crucial to a successful performance marketing program, especially in 2025. To stay ahead, you need the right external tools.