Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. At that time, Amazon only had 1% of the global advertising market.

Transform 129

Transform User-Generated CMO Marketers 129

Martech

JANUARY 27, 2025

Market research and causal analytics are whats missing in B2B The fact that your GTM teams want to buy access to both is in no way impugning your intelligence, creativity or insight. Its already a reality today that will become even more pervasive by early 2026. Critical facts for your 2025 GTM strategy 1. Processing.

Non-Profit 105

Non-Profit CMO Analytics Market Research 105

Set Up

JUNE 16, 2025

As the marketing landscape continues to shift rapidly, Set up is committed to staying on the pulse by speaking with marketers who are helping shape the future of their industries. Understanding what patients need is central to all my marketing efforts. Several trends are already shaping the way forward.

Health 52

Health CMO Marketers Marketing 52

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 market share.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120