Remove 2026 Remove CMO Remove Market Research
article thumbnail

Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. At that time, Amazon only had 1% of the global advertising market.

Transform 131
article thumbnail

An open letter to CEOs and CFOs about GTM

Martech

Market research and causal analytics are whats missing in B2B The fact that your GTM teams want to buy access to both is in no way impugning your intelligence, creativity or insight. Its already a reality today that will become even more pervasive by early 2026. Critical facts for your 2025 GTM strategy 1. Processing.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 market share.