2026 CMO Transform 
The CMO Survey
APRIL 1, 2025
The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Looking ahead to 2026, marketing leaders forecast stronger budget growth: 8.9%
Martech
JULY 29, 2024
This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7%
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Martech
JANUARY 16, 2025
AI tools are transforming how marketers research, write and make decisions. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. This year it will be 14%; by 2026, its estimated to become over 17%. But this growing reliance on automation could come with serious risks.
Martech
DECEMBER 26, 2024
Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye.
Econsultancy
DECEMBER 13, 2021
Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. The Digital Transformation Monthly. of revenue.
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