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B2B Advertising: the only guide you need

illumin

dollars by 2026 displaying the sheer growing demand in the segment. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks.

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B2B Advertising: the only guide you need

illumin

dollars by 2026 displaying the sheer growing demand in the segment. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks.

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Why we care about B2B marketing: A guide for marketers

Martech

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

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What is digital marketing? Your guide to the basics

Unbounce

It’s expected that 24% of all retail purchases will take place online by 2026. If you want your business to be successful today, it’s almost a given that you need to be doing some kind of digital marketing. Say you produce an ebook or whitepaper—some piece of educational content that solves a problem for your audience.