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This echoes a 2025 Ad Age trend report that found campaigns centered on storytelling and lived experience drove more loyalty and engagement than traditional performancemarketing efforts. Using AI With Empathy: A Delicate Balance AI is transformingmarketing in every industry, but beauty requires a softer, more careful hand.
Where should marketers begin? Benjamin Samaey , AI-driven performancemarketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients. This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. So, marketers will do more with less.
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