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Purpose, Proof + Personalization | Secrets to Marketing in the Beauty Industry

Set Up

This echoes a 2025 Ad Age trend report that found campaigns centered on storytelling and lived experience drove more loyalty and engagement than traditional performance marketing efforts. Using AI With Empathy: A Delicate Balance AI is transforming marketing in every industry, but beauty requires a softer, more careful hand.

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How to market your brand to budget-conscious prospects

Hubspot Marketing

Where should marketers begin? Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients. This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. So, marketers will do more with less.

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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 What it does. million viewers.

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Why ChatGPT is the Best Tool for Marketers

Digital Marketer

to $154 billion in 2023 over 2022, with $300 billion expected by 2026 ( SOURCE ). Versatile Marketing Applications ChatGPT’s versatility empowers marketers to excel across multiple marketing applications. How to Develop Your ChatGPT Marketing Skills ChatGPT is like a hammer.