Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

Transform 139

Transform Search Marketers User-Generated Digital Marketing 139

Set Up

APRIL 8, 2025

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. So, whats next for financial marketing?

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. So, whats next for financial marketing?

Transform 59

Transform Finance Marketers Marketing 59

Sprout Social

MARCH 27, 2025

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

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Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Martech

OCTOBER 23, 2023

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. One that’s giving them more leverage in the workforce.

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Transform Marketers Marketing Digital Marketing 131

Welcome Software

JUNE 30, 2025

AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Capabilities that felt futuristic just 18 months ago are now essential components of the modern marketing stack. Integration was rare. ⏩ Okay, so now fast forward to mid-2025.

Transform 52

Transform User-Generated Logistics CMO 52

Search Engine Land

JANUARY 8, 2024

AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. Review, edit, optimize Transform good writing into great communication. It also brings personalization to search engines. Add images, visuals, media You need visuals.

Transform 120

Transform User-Generated SEO Analytics 120