Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2027, according to Global Industry Analysts’ predictions. Email growth continues to chug along because it delivers consistent and impressive results.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. PubMatic launched an updated buyer platform powered by generative AI.

Transform 65

Transform User-Generated Law Communications 65

Marketing Insider Group

NOVEMBER 27, 2023

A/B Testing Email Subject Lines The subject line is the gatekeeper of your email marketing campaign. It’s the first thing recipients see, and it determines whether your email gets opened or sent straight to the trash. Each platform has its unique environment and user expectations.

User-Generated 127

User-Generated Marketing Marketers SEO 127

Unbounce

MAY 16, 2023

Here are just some of the ways you can use AI in your social media marketing: Create social content. By now, we’ve all seen some kind of AI-generated content. And it’s not just marketers using AI on social media. billion social media users today , and that number is projected to grow to 5.85 billion by 2027.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

Marketing 128

Marketing Marketers User-Generated Social Media Marketing 128

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Rock Content

JANUARY 18, 2021

As you can see, in addition to providing their data, users can check consumer reviews, discover brand information and, of course, schedule their service in a fast and practical way. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Visual Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135