illumin

JULY 23, 2024

Benefits of augmented reality in advertising Studies show that a great AR ad campaign is typically more effective than traditional advertising techniques. billion by 2027. In another study from eMarketer and ARtillery Intelligence , US mobile advertising spending itself is set to grow over the next year, reaching up to $235.67

Advertising

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. And as with traditional marketing, B2B Marketing has a bit of a marketing problem.

B2C

Hootsuite

SEPTEMBER 30, 2022

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 It can be a lot more cost-effective than traditional marketing strategies. Ecommerce chatbots have exploded in popularity in recent years.

eCommerce

Power Digital Marketing

DECEMBER 13, 2022

To squeeze every last drop from your affiliate marketing budget, you should monitor your partners and react as needed. Unlike traditional marketing efforts, you can modify an affiliate program at the drop of a hat (contract permitting, of course). Number of social media users worldwide from 2018 to 2027. Trustpilot.

Affiliate Marketing

Search Engine Land

MARCH 17, 2023

Once the skills, expertise, and strategy are in place, your team should be able to produce amazing content that earns real results at triple the rate of traditional marketing while costing 62% less. You won’t have to funnel more money into content marketing to scale your efforts. How will you save money over time?

SEO

Marketing Insider Group

FEBRUARY 5, 2024

billion by 2027. EmailToolTester) Social Media Marketing Stats More people discover new brands, products, and services via social media ads than by other means. Khoros) Lead Generation & Nurturing Stats 65% of businesses say generating traffic and leads is their biggest marketing challenge.

Digital Marketing

Welcome Software

OCTOBER 26, 2023

Virtual and augmented reality: Closely related to the point above, virtual and augmented reality technologies allow you to immerse your customers in your products or services, spark a sense of ‘being there’ that traditional marketing just can’t match, and create a strong emotional connection.

Content Marketing