Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Millennials: seven hours and 45 minutes. But what are people doing online?

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

MAY 12, 2025

TikTok is expected to reach 35 billion users by 2029. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.

Gen Z 67

Gen Z Transform Fashion Food 67