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million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: GenZ: 10 hours and five minutes.
In Q4 2024 alone, TikTok generated 186 million downloads from users globally. TikTok is expected to reach 35 billion users by 2029. Per Sprout data, nearly two-thirds (63%) of GenZ users consume news on TikTok. According to Statista , TikTok is more popular with GenZ than other social networks.
AI agents for social media management can watch for trends, respond to customers, and adjust your strategy on the fly. These AI use cases have generatedcustomer-facing benefits for some companies. For example, Lyft partnered with Anthropic (makers of Claude) to automate elements of its customer support operations.
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