Sprout Social

MARCH 13, 2025

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. TikTok is expected to reach 35 billion users by 2029. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks.

Gen Z 65

Gen Z Transform Fashion Food 65

Hubspot Marketing

MAY 5, 2025

AI agents for social media management can watch for trends, respond to customers, and adjust your strategy on the fly. These AI use cases have generated customer-facing benefits for some companies. For example, Lyft partnered with Anthropic (makers of Claude) to automate elements of its customer support operations.

Price 88

Price PR Gen Z User-Generated 88