Sprout Social

MARCH 13, 2025

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. But what are people doing online?

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Hootsuite

APRIL 9, 2025

billion users by 2029. 83% of social marketers say AI helps them create significantly more content When it comes to saving time with AI, say yes or risk distress: Our research found for optional engagement, brands should post between 48 to 72 times per week. Source: MarketingCharts Key TikTok statistics 26. Source: Statista 27.

Gen Z 108

Gen Z Social Media Marketing User-Generated Millennials 108

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z 65

Gen Z Transform Fashion Food 65

Backlinko

JANUARY 8, 2024

Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2029* 102.53 Over 50% of marketers are already using podcasts to reach their target audience, and it won’t be long before this industry becomes even more competitive. billion 2024* 30.03 billion 2025* 38.36

Entertainment 124

Entertainment User-Generated Affiliate Marketing Advertisers 124