Sprout Social

MARCH 13, 2025

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. But what are people doing online?

Gen Z 61

Gen Z User-Generated Influencer Marketing Law 61

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

MAY 12, 2025

TikTok is expected to reach 35 billion users by 2029. According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. In Q4 2024 alone, TikTok generated 186 million downloads from users globally.

Gen Z 71

Gen Z Transform Fashion Food 71