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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Millennials: seven hours and 45 minutes. X is also more popular among Millennials than other social media networks. million Australian users by 2029 (a 2.4% billion) by 2029. social media accounts.

Gen Z 63
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

TikTok is expected to reach 35 billion users by 2029. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%).

Gen Z 75
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60 social media statistics marketers need to know in 2025

Hootsuite

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. billion users by 2029. India has the most Facebook users ( 378 million ) With a total population of over 1.4 billion people, its no surprise that India has the most Facebook users.

Gen Z 111