Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million active internet users by 2029.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Sprout Social

MAY 12, 2025

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

Gen Z 70

Gen Z Transform Fashion Food 70