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Role of artificial intelligence in marketing

Sprout Social

So, let’s dive into the nuts and bolts of how AI is benefiting marketers and how you can use it to your full advantage. How is artificial intelligence used in marketing? AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Marketing 129
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The Power of Enterprise AI: Boosting ROI for Busy Marketers and Brand Owners

Rock Content

Realizing the Benefits of Enterprise AI for Content Campaigns According to research, AI marketing is currently on track to power as much as 45 percent of the world’s economy by 2030. The sooner modern content marketers learn how to leverage it correctly, the better.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Smart cities – urban areas that use IoT technology to manage resources and services – are also on the rise globally. This reduces marketing spend. Source: [link]. Summing Up.

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AI Marketing Assistants: How Virtual Assistants Are Changing The Game

Rock Content

From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 during 2022-2030.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

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A New Email Decade: Webinar Recording + Q&A

Litmus

As was made evident in my own testing , voice assistants still have a long way to go before they’re really useful for reading and managing email campaigns. Present that as the risk level for processes that are not automated as a part of the business case for funding investment in tools that manage email subscribe and preference functions.