Econsultancy
FEBRUARY 4, 2022
The impact of managing your marketing spend effectively can be game changing. The value of data analysis – particularly for the benefit of marketing – is also widely understood. As a result, marketing analytics will continue to grow in importance over the coming years. Analytics proves ROI.
CXL
MAY 27, 2022
In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.
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Martech
AUGUST 22, 2022
Read next: Real-world location data analytics tools during the pandemic. Using location data for customer acquisition. Marketers can use digital channels to act on location data. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Where location data comes from.
Hubspot Marketing
JUNE 26, 2023
Effective blog lead generation requires both creative and analytical skills. Depending on your analytics tool, this may require you to export data from two different sources and combine metrics using a VLOOKUP on Excel or Google Sheets. Export your traffic and lead numbers for individual blog posts for this time period.
Sprout Social
JULY 30, 2018
Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data.
DIY Marketers
JANUARY 5, 2023
Google Analytics Website traffic to specific pages Time on site: This shows what pages people are most interested in. Social media analytics Look for posts with the most engagement Look for posts that are getting lots of shares SEO Keyword Metrics Google search console: find out what search phrases and keywords lead to your website.
Unbounce
JULY 14, 2023
I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side. 00:07:20] Faye: Yeah, absolutely.
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