Econsultancy
FEBRUARY 4, 2022
As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited to a certain degree, what should be prioritised? Bringing marketing analytics tools to the masses. Analytics puts your business on the front foot with competitors.
Martech
AUGUST 22, 2022
Read next: Real-world location data analytics tools during the pandemic. Using location data for customer acquisition. Marketers can use digital channels to act on location data. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Where location data comes from.
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Hubspot Marketing
JUNE 26, 2023
Effective blog lead generation requires both creative and analytical skills. Depending on your analytics tool, this may require you to export data from two different sources and combine metrics using a VLOOKUP on Excel or Google Sheets. Export your traffic and lead numbers for individual blog posts for this time period.
Sprout Social
JULY 30, 2018
Customer Data ≠ Acquisition Data. One of the freshest perspectives of the evening was Katrina’s differentiation between customer marketing and acquisition marketing: There’s a lot of great work on our marketing analytics team to develop what we call clusters.
CXL
MAY 27, 2022
Within these traits are a combination of core skills and targeted skills: Core skills: Marketing automation tools. Analytics platforms. An understanding of Google Analytics , and email and social media analytics tools is essential in gathering data to plan, implement, and improve demand generation strategies.
Adobe Experience Cloud Blog
JUNE 6, 2016
Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.
Martech
DECEMBER 14, 2022
In this article, we’ll cover server-side measurement in an adtech and analytics context and its role in today’s changing data landscape. Dig deeper: 6 data collection tactics for marketing in the cookieless future. Tech giants to decide you are in a certain profile, enabling targeted upper-funnel acquisition marketing.
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