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5 new features coming to Google Analytics 4

Search Engine Land

Google today announced updates to Google Analytics 4 (GA4). The non-Google campaign data will be included in the cross-channel performance report and mapped to Analytics traffic source dimensions with metrics like “ads cost,” “ads clicks” and “ads impressions.” Google turns off Universal Analytics July 1. What’s new.

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How to set up Google Analytics 4 using Google Tag Manager

Search Engine Land

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. With the basic gtag.js

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New Analytics user access management changes in Google Ads

Search Engine Land

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable this feature, Google Ads is introducing a new cross-product access management model. Levels of user access in Google Analytics.

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Adopting consent-based analytics for long-term marketing success

Martech

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Finding a third-party tool that aligns with your content management system isn’t hard.

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Why SEO Agency need to access my Google Analytics

Calvyn Lee Blog

Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics? ) Paid Search Integration: Link GA with Google Ads data to analyze the combined performance of organic and paid search, allowing for optimized campaign management and budget allocation.

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The data analytics hierarchy: Where generative AI fits in

Martech

Data analytics is integral to modern business strategies, driving crucial decision-making processes. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step. Data analytics pain points We all collect data, but do we collect data correctly?

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Google Analytics: New Features For Managing Large Data Sets via @sejournal, @MattGSouthern

Search Engine Journal

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. The post Google Analytics: New Features For Managing Large Data Sets appeared first on Search Engine Journal.

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