Acquisition Marketing, Customer Acquisition and Customer Marketing

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Acquisition Marketing

Customer Acquisition

Customer Marketing

Driving Conversions Throughout the Customer Lifecycle

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. Marketing automation can do exactly that. How many more qualified leads? How many more free trials?

Customer

Customer Thought Leadership Customer Acquisition Acquisition Marketing

4 Fresh Ways to Think About Targeting on Social

Sprout Social

JULY 30, 2018

One of the freshest perspectives of the evening was Katrina’s differentiation between customer marketing and acquisition marketing: There’s a lot of great work on our marketing analytics team to develop what we call clusters. Katrina mentioned that REI also uses listening.

Acquisition Marketing

Acquisition Marketing Customer Acquisition eCommerce Analytics

Marketing Pro Pulse

Driving Conversions Throughout the Customer Lifecycle

4 Fresh Ways to Think About Targeting on Social

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