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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. So, it’s not about YOUR performance — it’s about your business and what it needs to stay alive and succeed.

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The 5 Top Customer Metrics You Need To Track

Duct Tape Marketing

Here are 5 customer metrics that your business should definitely track if you want to grow your business and improve your customers’ experience. With customer acquisition, every business has a new customer “funnel”, a process that customers go through to sign up. Cost Per Acquisition. The Funnel.