Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 104

Advertising Advertisers Retail Price 104

InTouch Marketing

JANUARY 31, 2024

Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness. Key Tactics: Social media posts, paid advertising, influencer collaborations and community engagement.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 90

Price Market Segmentation SEO Market Research 90

Neil Patel

DECEMBER 23, 2022

Differentiated marketing could be the way to go if you want to niche down (focus on your ideal buyers) or target a new segment of customers. While it’s often more expensive than mass advertising, using customer segmentation to break down your audience can help you target your buyers more effectively.

Marketing 72

Marketing Marketers Market Segmentation Target Market 72

Businesses Grow

FEBRUARY 6, 2023

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. Ads could include product information, customer reviews, and promotional offers. Each section had three sub-sections.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Use Insider

OCTOBER 7, 2023

Example #2: Prevent customer churn through low-NPS suppression lists Insider’s marketing CDP lays the foundation for you to segment customers, increase retention, and reduce churn. For example, customers with a low net promoter score (NPS) likely don’t want to hear too much from you.

Customer Journey 52

Customer Journey Customer Acquisition User-Generated Marketing 52

Duct Tape Marketing

JUNE 22, 2021

Let’s say, you want to expand into a new market segment. Instagram marketing is competitive, but not impossible. Instagram offers a massive reach for brands with an advertising audience of more than 1.16 On Clubhouse, you don’t have to chase down your target market every time you log on.

User-Generated 94

User-Generated Promotion Market Segmentation Place 94