article thumbnail

Advertising in local markets: A playbook for success

Martech

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Here’s a playbook to help your company succeed when marketing on a local scale. Budget friendliness: Local advertising is often more accessible for small businesses.

article thumbnail

What Types Of Marketing Are There?

InTouch Marketing

Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness. Key Tactics: Social media posts, paid advertising, influencer collaborations and community engagement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Oracle announces Guided Campaigns and boosts customer service with genAI

Martech

Event Promotion provides guidance on developing campaigns to drive interest and attendance at events. Guided Campaigns also leverages audience segments derived from Oracle Unity CDP, which uses AI to surface relevant buying groups within target accounts. There’s a huge alienation problem.” ” GenAI for custom service.

Customer 108
article thumbnail

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

And while building brand involves broad cross-functional collaboration, marketing leaders say they work best with sales and distribution on brand-building efforts, they work less effectively with human resources and finance. Marketing’s Strategic Role Marketing’s role has expanded over the last three years.

CMO 130
article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 88
article thumbnail

Top AI tips and prompts to supercharge your content marketing

Search Engine Land

In an increasingly digital world, what will be the future of traditional advertising mediums like print and television? How will privacy concerns and data protection regulations affect how marketers collect and utilize consumer information? Include key messages and slogans and choose the best media channels for promotions.

article thumbnail

Sampling Marketing — The Complete Guide

Hubspot Marketing

This study furthers the notion that a free sample not only encourages the first purchase but also it promotes a sense of loyalty toward the company. Product sampling increases the number of users and sales while also promoting user-generated content marketing (UGC). Customer loyalty is an indispensable tool for growth.