Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is user-generated content? An example of user-generated content from Calvin Klein.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Social media is no different.

Social Media Marketing 122

Social Media Marketing User-Generated Marketing Marketers 122

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 93

Social Media Marketing Analytics Marketing Marketers 93

Martech

MAY 6, 2022

For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy. TikTok’s Re: Make campaign. TikTok’s Re: Make campaign.

Social Media Marketing 103

Social Media Marketing Non-Profit User-Generated Transform 103

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 77

Social Media Marketing User-Generated Marketing Marketers 77

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. What is Online Marketing?

Marketing Strategy 97

Marketing Strategy Direct Mail Marketing Marketers 97

SmartBrief - Marketing

JULY 11, 2023

With so many brands vying for the attention of their consumers, it’s essential to ensure a successful communication strategy in order to boost brand awareness, build trust and create stronger relationships with potential buyers. They also developed an app that let users immediately contact the company with product and service inquiries.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate?

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. But social media in healthcare is not uncharted territory. Wake up and smell the antiseptic, Doc. Measure ROI.

Social Media Marketing 83

Social Media Marketing Health Education Marketing 83

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Long-term ads.

Social Media Marketing 97

Social Media Marketing Marketing Marketers User-Generated 97

Hootsuite

MARCH 11, 2020

Here are just a few key numbers to keep in mind for context: 675+ million users worldwide. 303 million monthly active users. 9% of US users visit the site multiple times a day. 12% of US users visit the site daily. 303 million monthly active users. 9% of US users visit the site multiple times a day.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Buffer Marketing

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content.

User-Generated 86

User-Generated Product Branding Retail 86

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Marketing Insider Group

MAY 27, 2024

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. This is especially powerful if you support your content with supplementary marketing and advertising strategies.

Inbound Marketing 99

Inbound Marketing User-Generated Social Media Marketing Marketing 99

Digital Marketer

MAY 26, 2023

It takes time, intelligence, ideas, and administration of plans to create high-quality and customer-centered content for marketing purposes. It is predicted by experts that data generation all over the World is going to be more than 180 zetta-bytes by 2025. Are You Ready to Master Social Media?

Digital Marketing 79

Digital Marketing Marketing Strategy User-Generated Transform 79

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Digital Marketer

APRIL 14, 2023

Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Before you jump in, it’s essential to create an effective Instagram marketing strategy, so you can experience the results everyone’s talking about. Grows Product Sales.

Marketing Strategy 88

Marketing Strategy User-Generated Marketing Marketers 88

Hubspot Marketing

OCTOBER 30, 2022

As we discussed above, we believe that data-driven marketers will win in 2023. TikTok has quickly become much more than just a trendy social app which was once primarily used by Gen Z, and marketers are taking heavy notice. B2B vs. B2C Social Media Marketing Data. Let’s take a quick look.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Tailored Audiences. Promoted Tweets.

Advertising 128

Advertising Advertisers User-Generated Promotion 128

OnPassive Marketing

JUNE 15, 2022

Developing marketing strategies for mobile device consumers is known as mobile marketing. Mobile marketing, when done correctly, may be one of the most powerful kinds of advertising. Mobile marketing also includes making your features or services available to mobile users. Types of mobile marketing.

Marketing Strategy 64

Marketing Strategy Direct Mail User-Generated Marketing 64

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. billion monthly active users. Facebook reaches the largest number of users aged 13-17.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Hubspot Marketing

MAY 27, 2024

Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. However, I‘ve personally discovered that you need an effective Facebook ad strategy to see results. Why does this matter to me as an advertiser?

Gen Z 125

Gen Z Customer Journey Advertising Advertisers 125

OnPassive Marketing

SEPTEMBER 8, 2022

Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? The Difference Between Advertising And Influencer Marketing. Is Influencer Marketing Is More Effective Than Traditional Advertising ?

Influencer Marketing 69

Influencer Marketing Advertising Advertisers Marketing 69

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. There is so much more that marketers can and should explore. Facebook, LinkedIn, and Twitter).

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

OnPassive Marketing

JUNE 26, 2022

In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing? Inbound marketing is a strategy that focuses on attracting and acquiring new customers through content marketing, email marketing, and social media marketing.

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61

Buffer Marketing

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

User-Generated 109

User-Generated Health Social Media Marketing Thought Leadership 109

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Hubspot Marketing

MAY 16, 2024

Kieran and I recently dove deep on how we calculate Search TAM in an episode of Marketing Against the Grain. Why Paid Advertising Doesn’t Work Forever Most of the reasons to deviate from paid advertising come down to cost. After all, paid advertising gets more expensive as it scales.

CMO 106

CMO User-Generated Advertising Advertisers 106

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Sachs Marketing Group

FEBRUARY 26, 2024

A robust social media following is the golden ticket to enhancing brand visibility, driving engagement, and fostering loyalty. However, with millions competing for attention, standing out requires more than presence – it demands a results-driven social media marketing strategy. billion in 2024.

Social Media Marketing 97

Social Media Marketing Transform User-Generated Advertising 97

Hootsuite

APRIL 13, 2020

With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. How to advertise on Instagram.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Rock Content

JUNE 27, 2023

This might sound a bit strange since mass media advertisement has been the main way of being seen for so long. Its goal is to make Google recognize the value and relevance of what you have to offer , so it favors your brand when users search for specific keywords. Your primary focus should be on intelligent keyword planning.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40