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How marketers are preparing for the future of in-game ads

Martech

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Get MarTech! In your inbox.

Gen Z 110
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Why we care about mobile marketing: A guide for marketers

Martech

Beacons are physical gadgets tucked in unobtrusive places (e.g, This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread. These tools can be purchased as stand-alone technology or integrated with more advanced digital advertising platforms.

Transform 123
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The modern search landscape: How and where to reach your target audience

Search Engine Land

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Brave Search.

Shoppers 107
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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Instagram can be a brilliant place to advertise and market to higher-earning demographics. It’s still a top platform for debating current events and breaking news and driving discussions. Twitter’s also a great place for users to consume social and educational video content. Many are highly educated (and high earners).

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In-game advertising: A marketer’s guide

Martech

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. Google, Pinterest, and several other companies are also investing in visual search technology. World Class Customer Experience.