Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. ” Get the daily newsletter search marketers rely on.

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Analytics Advertising Advertisers Performance Marketing 120

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. Additionally, the Advertising workspace in GA4 will introduce new cross-channel conversion performance reporting, extending beyond Google Ads. ” Why we care.

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Analytics Advertising Advertisers Management 112

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” “This will not happen overnight, so some Universal Analytics properties may continue to process data. Why we care.

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Analytics User-Generated Digital Marketing Advertising 103

Search Engine Land

FEBRUARY 14, 2024

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Failure to take action within the next two weeks could result in the loss of critical advertising capabilities. Why we care. Next steps.

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Analytics Advertising Advertisers Search Marketers 114

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities. Universal Analytics 360 sunset.

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Analytics Customer Advertising Advertisers 119

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” This information is visible in the Reports snapshot, Advertising snapshot, and the Insights hub. ” How it works.

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Analytics Advertising Advertisers Management 114

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

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Search Engine Land

OCTOBER 17, 2023

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. The models listed above will be removed from both the Analytics user interface and Admin API. Time decay. Position-based. Why we care. You will no longer be able to do so. SUBSCRIBE See terms.

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Analytics Advertising Advertisers Search Marketers 131

Martech

MAY 14, 2024

Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal.

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Advertising Advertisers Retail Analytics 59

Search Engine Land

FEBRUARY 13, 2024

Budget allocation : Media Planning API can also be used to identify your most effective advertising strategies so that you can allocate budgets appropriately and maximize ROI. Planning capabilities : Agencies can integrate LinkedIn’s data with their own tools and analytics for more strategic and informed media planning decisions.

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Analytics Global Marketing Education Advertising 103

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. What are MFA websites? They often have poor-quality content and display a high number of ads.

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Advertising Advertisers Non-Profit Branding 129

Search Engine Land

DECEMBER 19, 2023

Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. By combining AdSense data with GA4 metrics like traffic sources and user behavior, advertisers benefit from more detailed insights, enabling them to spot patterns, enhancing their ability to optimize ad revenue. Here you can: View your Analytics links.

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Analytics Advertising Advertisers Management 108

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

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Advertising Advertisers Finance Retail 122

Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. It supports campaigns on Google Ads, Microsoft Advertising, Baidu, and Yahoo Japan. Why we care.

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Analytics Advertising Advertisers Management 112

Search Engine Land

FEBRUARY 15, 2023

Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data: Data quality icon at the individual card level. With this update, Google Analytics more precisely shows which messages apply to each card in a report. Why data quality is important.

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Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

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Analytics User-Generated eCommerce Advertising 141

Search Engine Land

OCTOBER 5, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. Adopting tools to address the mishandling of Personally Identifiable Information (PII) is crucial for advertisers as it can mitigate legal repercussions, safeguard reputation, and preserve customer trust. Data redaction.

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Analytics Advertising Advertisers Search Marketers 115

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Here’s a glimpse of how going cookieless is impacting the mobile world. They are not served by the website.

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Advertising Advertisers Transform Law 98

Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Many advertisers have been putting off the heavy task of restructuring their measurement frameworks to be privacy-centric, but now is the time. Google Analytics. Enhanced conversions.

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Advertising Advertisers Transform User-Generated 107

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

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Analytics User-Generated Key Performance Indicator Social Media Marketing 137

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service. UA leaves behind Google Analytics 4, a replacement tool that marketers just seem to absolutely adore.

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Analytics User-Generated Digital Marketing Advertising 105

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. For mobile apps, the behavior is similar.

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Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. Creative analytics achieves this by integrating audience and creative data so that they are analyzed and measured in conjunction rather than in isolation.

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Analytics Transform Digital Marketing Advertising 98

Search Engine Land

APRIL 6, 2023

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Anything that isn’t last-click will be much harder to track because the data-driven attribution formula is different for each advertiser – and not visible. Time decay. Position-based. Why we care. Sunset timeline.

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Analytics Advertising Advertisers Marketing 107

Search Engine Land

MARCH 15, 2023

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation. Analytics provides a default channel group with pre-established channels. About custom channel groups.

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Jeff Bullas

NOVEMBER 8, 2022

If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. By optimizing your user experience for conversions , you can increase your website sales without spending any additional money on advertising. . So, let’s get started!

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Advertising Advertisers Shipping eCommerce 199

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

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Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.

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Advertising Advertisers Gen Z Social Media Marketing 96

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

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Advertising Advertisers Transform Retail 103

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. It notifies you automatically about these via the Insights dashboard, within the Analytics platform. To see insights, go to the Analytics home page and scroll down to the Insights section. Dig deeper: 3 ways to do segmentation in Google Analytics 4.

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Analytics Customer Management Advertising 127

Search Engine Land

MARCH 17, 2023

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. When establishing a custom dimension or metric, you need to supply the name of the custom event parameter or custom user property that Analytics will link to the new dimension or metric.

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Analytics Customer eCommerce User-Generated 92

SmartBrief - Marketing

MAY 3, 2024

But, diving deeper, the event offered evidence that AI is more about practicality and efficiency in the face of an advertising market that is veering more into digital at a pace much faster than what mere humans can handle. The post Field Notes: For out of home advertisers, AI has its moment appeared first on SmartBrief.

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Advertising Advertisers Market Segmentation Analytics 76

Search Engine Land

MARCH 22, 2023

Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000. You can review the announcement on the Google Analytics Help guide. The post Google Analytics has increased the number of allowed properties appeared first on Search Engine Land. Why we care.

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Analytics Advertising Advertisers Management 99

Search Engine Land

SEPTEMBER 8, 2023

PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Work smarter, not harder When it comes to recruiting, PPC advertising enables us to “work smarter” in a couple of ways. The post How to use PPC advertising to attract top talent in any industry appeared first on Search Engine Land.

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Advertising Advertisers Transform Analytics 135

Sachs Marketing Group

AUGUST 14, 2023

For small businesses venturing into Facebook advertising, the top tips include defining your target audience, utilizing engaging visuals, crafting compelling ad copy, optimizing ads for mobile view, and regularly reviewing performance analytics to refine strategies. Here are 10 Facebook advertising tips for small businesses.

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Advertising Advertisers Key Performance Indicator Analytics 92

Martech

JULY 1, 2023

Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Why we care. Why we care. How it works.

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Analytics Digital Marketing Advertising Advertisers 88

Search Engine Land

MAY 18, 2023

Google Analytics 4 (GA4) has made significant enhancements to the audience builder. These new dimensions and metrics, more robust manipulation of event value and event count, and being able to match dates can all lead to more targeted and effective advertising. Here’s what’s new. What’s new in GA4.

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