Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.

Transform 83

Transform eCommerce Retail Entertainment 83

Ariyh

OCTOBER 9, 2023

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Rokt’s intelligence is driven by billions of ecommerce transactions. In-car tablets are available in 12 markets.

Real Estate 94

Real Estate Retail eCommerce Advertising 94

Neil Patel

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. Marketing/B2B Solutions. Productized marketing services and other business support services can be a wallet saver for companies who need a modest amount of help in a few areas.

Product 141

Product Price Copywriting B2C 141

Econsultancy

DECEMBER 2, 2021

At the same time, the digital advertising landscape is changing as third-party cookies are phased out by privacy-focused big tech, forcing marketers to reassess how they target consumers and track return on adspend. CPG brands in particular are grappling with a shift to direct-to-consumer activity.

Management 98

Management Customer Retail eCommerce 98

Hubspot Marketing

JULY 28, 2022

Advertising: Brands leveraging the ’80s aesthetic in their ads. While the overall influencer marketing industry was pegged at ~$9.7B in 2020, the bulk of that was focused on B2C campaigns. Influencer marketing more generally might grow stronger with each new generation. Experiences: Roller rinks and arcades.

Direct Mail 106

Direct Mail Gen Z Fashion Manufacturing 106

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52