Advertising B2C eCommerce Traditional Marketing 
Digital Marketer
DECEMBER 19, 2022
In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.
Search Engine Land
MAY 31, 2023
Assessing your readiness for change B2B marketers tend to be conservative when testing new marketing tactics, and rightfully so. The vast majority of ad platforms are designed for B2C or DTC initiatives. But not all platforms in ecommerce are designed to generate leads or sales.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customers.ai
MARCH 2, 2022
Influencer Marketing Case Study: Pottery Barn. The marketing team at Pottery Barn wanted to advertise their new line of décor. The brand’s new collection was successfully advertised as a result of the social reach of the campaign approaching 4 million people. Why Influencer Marketing Is Important in 2022.
Marketing Insider Group
MAY 11, 2020
While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.
Customers.ai
JANUARY 26, 2024
AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai Free Webinar: Watch Now Account-Based Marketing (ABM) Account-based marketing is fundamentally different from traditional marketing and often requires a completely different tech stack.
Marketing Insider Group
FEBRUARY 5, 2024
Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.
Econsultancy
DECEMBER 2, 2021
At the same time, the digital advertising landscape is changing as third-party cookies are phased out by privacy-focused big tech, forcing marketers to reassess how they target consumers and track return on adspend. ” Keeping up with the omnichannel blend.
Expert insights. Personalized for you.
83 
Let's personalize your content