Advertising Brand Management Customer loyalty 
Vertical Response
JUNE 4, 2025
The word ‘brand’ comes from an old term meaning a ‘burning piece’ of wood or torch, which later evolved to refer to the mark made by branding with a hot iron for identification. A decline in customer interaction is a red flag that signals your brand might be losing relevance in the market.
Use Insider
NOVEMBER 29, 2024
Topics include: Mobile marketing and attribution Retail media networks Starvation marketing AI’s role in podcast advertising and YouTube sponsorships Each episode runs between 15–30 minutes. He invites marketing and CX experts to share their insights on building brands that resonate with customers while staying flexible and innovative.
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Digital Marketer
APRIL 20, 2023
A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship.
Marketing Insider Group
JUNE 22, 2010
Finally, online advertising and mobile commerce have massive upside potential. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
Marketing Insider Group
DECEMBER 21, 2010
And on the creative side where we advertisers are fighting to break through the boring clutter and break out from the pack, this is an important point Personalization. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
Marketing Insider Group
DECEMBER 15, 2010
Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. We have to become social marketers, sales people and customer service reps. Share your thoughts, post a comment.
Marketing Insider Group
JULY 13, 2010
In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. The study included 5-waves with over 3,000 professionals on Toolbox.com.
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