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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

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Unlocking the Power of Curated Content for Your Business

Businesses Grow

Today, I’ll cover: What is curated content? The business case for curated content An inspirational case study The future of curated content What is curated content? According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. Source Tommy Hilfiger also promoted diversity, individuality, and social good with its “Moving Forward Together” campaign in 2021.

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Move From Branded Content To A Content Brand

Marketing Insider Group

What do you see happening in Content Marketing today? As I’ve watched digital content evolve over the last decade three monumental shifts have occurred that will shape the way we create, distribute, and promote content in the future. They’d tried advertising, but it didn’t seem to sell more dried milk.