Businesses Grow

FEBRUARY 13, 2023

Today, I’ll cover: What is curated content? The business case for curated content An inspirational case study The future of curated content What is curated content? According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions.

Pharmaceutical 136

Pharmaceutical Shipping Branding Education 136

Search Engine Land

MARCH 29, 2023

Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences. This is magic content for B2B promotions via Reddit Ads.

Pharmaceutical 94

Pharmaceutical Whitepaper Millennials User-Generated 94

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. Why Content Marketers Should Beware of Medical Misinformation. But what kinds of dangers, exactly, do they pose for healthcare providers and content marketers? But misinformation at this scale isn’t new.

Health 122

Health Pharmaceutical Marketing Marketers 122

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

Whitepaper 78

Whitepaper Manufacturing Customer Pharmaceutical 78

Rock Content

DECEMBER 20, 2023

Here are 10 significant rebrandings of 2023 WriterAccess To kick off this retrospective of the biggest rebrandings in 2023, there’s nothing better than discussing a project we undertook here at Rock Content involving one of our flagship products: WriterAccess , our content marketplace.

Transform 52

Transform Pharmaceutical Branding Communications 52

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. It’s important to note, however, that responsible marketing should not be seen as a mere strategy to attract customers.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Content Marketing Institute

JULY 25, 2018

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers.

Health 65

Health Customer Pharmaceutical Logistics 65