Search Engine Land
DECEMBER 22, 2022
On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.
Search Engine Land
FEBRUARY 16, 2023
On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. Twitter will only accept ads from licensed cannabis advertisers who have been pre-approved by the company. How it works. THC threshold. THC threshold.
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Martech
JULY 13, 2021
Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.
Jeff Bullas
MARCH 14, 2023
It is a process where you promote someone else’s product or service and earn a commission when someone decides to purchase by clicking on your link. The affiliate partner then rewards a payout for a specific result to the retailer or advertiser, typically a sale. What is an affiliate marketing program?
Search Engine Land
MARCH 29, 2023
On the flip side, all marketers know many platforms today are overcrowded with advertisers. Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences.
Businesses Grow
FEBRUARY 13, 2023
For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Monetization opportunities If you do a good job building your curated content subscriptions, you’ve created a powerful, targeted asset for advertisers.
Martech
AUGUST 22, 2023
These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.
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