Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. Benefits of Customer Marketing. Increasing Customer Loyalty and Retention. Track Results from the Start.

Customer Marketing 119

Customer Marketing Marketing Strategy Customer Customer loyalty 119

Marketing Insider Group

SEPTEMBER 2, 2020

While marketing has frequently fueled big consumer product enterprises, its influence is now growing through B2B companies, start-ups, new products, and more to create long-lasting customer relationships. Just think about where marketing sat five years ago. Plan a campaign. Customer lifetime value.

CMO 128

CMO Finance Key Performance Indicator Transform 128

CXL

OCTOBER 4, 2022

Where many marketers fall over is confusing strategies and tactics: Strategy is your high-level game plan and should be heavily research-based (to gain a deep understanding of customer challenges, desires, and motivators). A strategy on its own doesn’t communicate with customers. Engage in effective customer research.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 140

Marketing Strategy Finance Marketing Marketers 140

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Customer experience. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Unbounce

OCTOBER 24, 2023

That’s where your marketing comes in ( more on that below ). Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational. This can be achieved with a great customer onboarding sequence to make sure they know the ins and outs of your product.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52