Sachs Marketing Group

JANUARY 5, 2024

PPC advertising offers unique advantages over other advertising forms. Unlike traditional advertising, PPC campaigns can be quickly adjusted for better performance, making them ideal for businesses looking to stay agile in a competitive online environment. What is PPC Advertising? Related: What is PPC Campaign Management?

Advertising 68

Advertising Advertisers Customer Acquisition User-Generated 68

CXL

MAY 27, 2022

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.

Management 79

Management User-Generated CRM Inbound Marketing 79

Businesses Grow

FEBRUARY 6, 2023

Adjust the marketing organization While much of the marketing world is still toying with ChatGPT to write blog posts, industry leaders are already reimagining the very bones of the marketing function. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). They then built and implemented their account-based multi-touch marketing campaign around those targets.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Use Insider

NOVEMBER 8, 2023

Plus, our platform automates the entire data collection process , so these profiles get continuously updated as customers interact with your brand on various channels and platforms. For more details on CDPs and their importance, check out our guide on how CDPs help marketing teams drive growth and efficiency. #2

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Use Insider

APRIL 12, 2023

A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. You can create behavioral segments by using behavioral market segmentation. “ We achieved 4X ROI with Insider’s cross-channel marketing campaigns.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Martech

AUGUST 29, 2022

Data is the lifeblood of digital marketing. With so many B2C and B2B purchase journeys passing through digital touchpoints, there have never been greater opportunities to collect customer data at an enormous scale. Accessing and managing high-quality data is the biggest challenge facing marketing organizations today.

Customer Acquisition 117

Customer Acquisition Analytics CRM Marketing 117