Digital Marketer

DECEMBER 21, 2023

Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. Optimized Advertising Strategies that Actually Work In 2024, the integration of Artificial Intelligence can redefine your advertising strategies in digital marketing. What does this do?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

SEPTEMBER 11, 2023

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021. Even if your prices are uniform, the profit margins may differ.

eCommerce 140

eCommerce User-Generated B2C CRM 140

Hubspot Marketing

DECEMBER 13, 2023

Email marketing for hotels is a unique challenge: there can be varying customer acquisition periods, low retention rates, and the difficulty of convincing someone to purchase a once-in-a-lifetime experience more than once.

Email Marketing 95

Email Marketing Marketing Marketers Customer Acquisition 95

Kevin Indig

MARCH 28, 2023

Stephenson called out a strategic pivot (bolding mine): In terms of the active bookers, taking a step back and look at Kevin Indig • 7 min read The 4 only scalable customer-acquisition channels There are really only four customer acquisition channels: SEO, online ads, sales, and virality.

Law 59

Law SEO Customer Acquisition Product 59

CXL

NOVEMBER 23, 2022

This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

Law 78

Law Transform Marketing Marketers 78

Unbounce

AUGUST 16, 2023

In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU’s Stern School of Business, Arun Sundararajan. So this is a pretty aggressive customer acquisition play to me.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Exposure Ninja

OCTOBER 16, 2023

Pay-Per-Click Advertising (PPC) Pay-Per-Click Advertising (PPC) describes adverts that are run online. This could include a customer relationship management system, an email marketing platform, design software and analytics platforms. They may be run on search engines, social media or on other websites.

PR 52

PR Marketing Marketers User-Generated 52