Remove Advertising Remove Customer Acquisition Remove Pharmaceutical Remove Product
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Google Performance Max: Everything you need to know

Search Engine Land

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Google intended Performance Max to be an all-in-one campaign type capable of serving the needs of most advertisers. Let me give you an example. That includes: Text.

eCommerce 140
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Diving into the bizarre and secret world of luxury brand marketing

Businesses Grow

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. But strategically, cost-effective acquisition isn’t about spending less or increasing the team.

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Unlocking the Power of Curated Content for Your Business

Businesses Grow

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Monetization opportunities If you do a good job building your curated content subscriptions, you’ve created a powerful, targeted asset for advertisers.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. On the business side, you can sell more products more efficiently. Streamlined Processes.