Martech

MARCH 1, 2024

Satisfying customer expectations is the foundational requirement for sustained business operations. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. Top-shelf customer service The same logic applies to problem resolution. McDonald’s phrase “Fries with that?”

Gen Z 119

Gen Z Pharmaceutical Customer Acquisition Marketing 119

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 83

Pharmaceutical Branding Transform Finance 83

Martech

DECEMBER 14, 2023

As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. Verify your leads have the money for your product or service.

Pharmaceutical 82

Pharmaceutical CRM Customer Acquisition Communications 82

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.

Customer Acquisition 93

Customer Acquisition Customer CRM Pharmaceutical 93

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities. Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets.

Pharmaceutical 134

Pharmaceutical Shipping Branding Education 134

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Performance Max can also analyze custom intent audiences you build from keywords.

eCommerce 141

eCommerce Retail User-Generated Advertising 141

Neil Patel

SEPTEMBER 8, 2021

Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. On the business side, you can sell more products more efficiently. Streamlined Processes.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136