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3 Classic Copywriting Books You Need Now More than Ever

Digital Marketer

With all our new technology, it’s easy to get pulled away from the fundamentals of copywriting. However, when you combine the fundamentals with modern technology, you become unstoppable. Breakthrough Advertising By Eugene Schwartz Breakthrough Advertising is a favorite among copywriters. I guess I just did it too.)

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Navigating the cookieless future with cross-functional teams

Martech

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. Privacy laws and regulations.

Law 105
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What is the future of affiliate marketing in 2022?

OnPassive Marketing

Reading this article will determine the future of the affiliate marketing industry. What Will Affiliate Marketing Look Like in 2022? Affiliate marketing has a bright future. With new technologies and platforms coming into the market, affiliate marketing is growing more and more popular.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. That’s just not what we do.”

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. Such data is very useful for business and product development, as well as for creating advertising campaigns. Landing pages are almost an icon of Digital Marketing. Email marketing.

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Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

Overall, B2C companies are investing in applications such as optimizing programmatic advertising and media buying, improving marketing ROI by finetuning marketing content and timing, and implementing conversational AI for customer service. The Top Marketing Use Cases for AI Right Now. Strong AI demands strong data.

CMO 130
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First, second and third-party data: what are the advantages of a data strategy

Rock Content

Thus, when conducting a study to develop a marketing plan, for example, an organization can generate its own data, obtain market reports from partner companies, or consult specialized agencies that make this type of data available on open platforms. European data protection law and its impacts. Automation of CRM campaigns.